ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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End-of-chapter questions to reinforce knowledge. The text is well positioned for students to cover all the key marketing topics in a concise format. You have selected a title that is subject to further approval. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes.
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Dssentials are the steps you need to take: Written in pettutt lively style with Sign in to the Instructor Resource Centre. Frances BrassingtonStephen Pettitt. Pearson offers special pricing when you choose to package your text with other student resources. These are the steps you need to take: You can also include skills content, your own material and brand it to your course and your institution.
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Learn marketing your way with self-assessment questions that will identify your strengths, with feedback and a essentixls study plan to help you focus on where to improve.
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To find out who your Pearson representative is, visit www. Students will find this text attractive to use with excellent case studies and exercises. Customise existing Pearson eLearning content to match the specific needs of your course. It covers a wide range of applications, industries and markets, exploring the way marketers vrassington respond to those situations that demand an innovative response.
MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade: Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. It’s the reason you brassinfton get the best out of them. An internal error has occurred. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
My library Help Advanced Book Search. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
Written in a lively style with great design, Essentials of Marketing features the following:. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test markeging build your understanding.
Would you like to use the power of MyMarketingLab to accelerate your learning? No eBook available Amazon. Frances BrassingtonStephen Pettitt.
You can even integrate your own material if you wish. Civil and Environmental Engineering: A wide selection of vignettes, case studies and examples drawn from a range of industries, brassingtonn and countries, written from an European perspective. Nobody is smarter than you when it comes to reaching your students.
Please note that the product you are purchasing does not include MyMarketingLab. Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version.
Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
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Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. It’s fast, it’s easy and fewer course materials help minimise costs for your students. Would you like to use the power of MyMarketingLab to accelerate your learning?
You know how to convey knowledge in a way that is relevant and relatable to your class. Like Principles of Marketingour essentials text brings together theory and practice.