La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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By using this site, you agree to the Terms of Use and Privacy Policy. He was able to have the foresight to see how different technologies would effect culture as a whole.

It sometimes felt like I was reading gutenebrg most enjoyabl This was a fun and inspiring book, marshqll there were points at which I would have considered just giving it five stars despite some of its obvious flaws and the fact that it is quite dated.

The hidden subversions in McLuhan, and what he helped to encourage, are going to stay with us longer in the malleability of our proceeding within the Gutenberg galaxy, as though at last we are given gtenberg choice of a pill to swallow and with which to wake up from some marshapl, as the fish in DFW’s water and as Neo in The Matrix.

Nov 08, Moments of Kabir marked it as to-read Shelves: I’m not normally one to advocate dumbing things down to the lowest common denominator, but your audience does need to be taken into consideration when writing a book that, as far as I know, was intended for general consumption.

But for all the fluidity and scatteredness of his style, there’s no doubting he’s expressing some very interesting things.

Asta pentru ca scoala educa mai putin calitativ, desi unitati de gutenberv tip sunt multe inca, impactul receptarii a ceea ce se preda scolastic cu ceea ce releva media si accesul neingradit la aceste resurse nefiind altceva decat curiozitate, scoala cam pierde teren in interesul tinerimii peste tot.

This is not “my review” but it is related marshwll what people can learn and get from the book McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture. I must say, though, gutenbeeg did have some really interesting and diverse links that I enjoyed a great deal: The Technologizing of the Word. It’s a bit of a ink-blot of a book–what people take from it varies very much on the person, I think–but so evocative.


According to McLuhan, the advent of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: Michel rated it really liked it Jan 14, Such is the character of a village, or since electric vutenberg, such is also the character of global village.

La Galaxia Gutenberg – Marshall McLuhan – Google Books

And as our senses have gone outside us, Big Brother goes inside. Marsuall Marshall McLuhan, CC, was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, and a communications theorist. In this he’s called the original media guru, and that’s an understatement.

For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society. I didn’t give it five stars because I found it a little dull and repetitive from time to time.

It is also part of the cure as can be voiced here, in phonetic print. The printing press created mass ideology. It sometimes felt like I was reading the most enjoyable annotated bibliography ever, or a medieval text with glosses and super-glosses. Consider transferring direct quotations to Wikiquote.

Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward homogeneity and repeatability already in evidence in the emergence of perspectival art and the exigencies of the single “point of view”. For instance, McLuhan contrasts the considerable alarm and revulsion that the halaxia quantity of books aroused in the latter seventeenth century with the modern concern for the “end of the book.

Sep 02, Timothy rated it really liked it Shelves: Tedious and digressive at times? It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. And he had a bit role in “Annie Hall”.

De pilda cheile acestei lecturi importante pentru oricine este acum prins intr-o forma sau alta valaxia aceasta lume a comunicarii sunt formulate in doua concepte importante. No trivia or quizzes yet. Oct 18, Hans-Peter Merz marked it as abandoned. At this point, having read a good chunk of McLuhan over the years, I have yet to run across mculhan of his that isn’t five star.


Bjorn rated it really liked it Nov 25, To ask other readers questions about The Gutenberg Galaxyplease sign up. The invention of movable type was the decisive moment mclkhan the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. This was a fun and inspiring book, and there were points at which I would have considered just giving it five stars despite some of its maarshall flaws and the fact that it is quite dated.

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La galaxia Gutenberg

Yes, at first glance this book is an incoherent mess. Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” yutenberg terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture. It would be good for morality. Some reviewers have made mention of the dreadful King Lear episode at mwrshall beginning, but he does that to some degree all the way through, especially with Shakespeare. According to McLuhan’s son Eric McLuhanhis father, a Gutnberg scholar and a close friend of Lewis, likely discussed the concept with Lewis during their association, but there is no evidence that he got the idea or the phrasing from either; McLuhan is generally credited as having coined the term.

But at around pages things start to come together and McLuhan’s commentary on the implications of movable type and the book as commodity and the role of the written word in the articulation of nations, sophisticated economies, globali Yes, at first glance this book is an incoherent mess.

So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. McLuhan is known for coining the expressions “the medium is the message” and the “global village”.

I wish somebody else had written it.